Date: July 17, 2018 – Tuesday
Time: 8:30 am – 5:30 pm
Location: Caesars Palace Las Vegas
8:30 am - 9:15 am
9:15 am - 9:30 am
9:30 am - 10:30 am
Marketing & Advertising: How to Leverage the Full Power of Mobile
Mobile has enabled new tools for marketers wanting to reach users based on real world patterns and habits. New services for “geoconquesting” and mobile ad serving in-app on social and third-party mobile applications are maturing and underutilized by casino marketers. Our panel will show how mobile advertising has been enhanced by geolocation to provide high ROIs.
10:30 am - 10:45 am
10:45 am - 11:30 am
Mobile Apps for Loyalty and Guest Experience
Mobile apps are creating a new opportunity for casino resorts to connect with their patrons like never before allowing guests to check points, charge their phones at the slot machine, check-in and enter their hotel room and receive their offers and promotions anywhere/anytime. Our panel will discuss how their vision for mobile is being realized.
11:30 am - 11:45 am
11:45 am - 12:30 pm
Your Mobile Guest and Direct Mail, Email, SMS and In-App
New services like USPS “Informed Delivery” are changing direct mail, allowing patrons to preview their mail on their mobile device turning a postcard into a digital offer. Email and SMS remain tried and true direct marketing staples while In-App offers are becoming the norm. Our panel will share their successes adapting casino resort marketing to reach a mobile guest.
12:30 pm - 2:00 pm
2:00 pm - 2:45 pm
Enhancing Employee Engagement through Mobile
Casino resorts have hundreds to thousands of employees. Keeping them healthy and happy requires information and training. In a world where the employees are primarily out on the casino floor and inside the hotel grounds. Mobile is closing the gap in service making employees more efficient and keeping them informed. Our panelists will discuss how they’ve embrace mobile to effectively communicate to and engage with employees.
2:45 pm - 3:00 pm
3:00 pm - 3:45 pm
Mobile Operational Intelligence & Efficiency Tools
The casino industry is in a state of digital transformation and has more mobile tools available than ever before to reduce costs, increase guest service levels, gather business intelligence and track ROI. Mobile is the digital backbone of today’s casino operation and we’ll be showing you how casinos have achieved competitive advantages through adoption of mobile technology.
3:45 pm - 4:00 pm
4:00 pm - 5:00 pm
MEET Integration & Digital Transformation: How to Become a Mobile-First Casino
Every casino faces the challenges of disparate systems, legacy software and resources to develop a sound infrastructure to support the digital transformation needed to meet the needs of a mobile guest. Our panel will discuss the challenges and solutions that allowed their properties to become mobile-first casinos.