Casino Marketing & Technology Conference

JULY 23-25 | 2019

CAESARS PALACE LAS VEGAS

PRODUCED BY Casino Journal

benderKim Bender
Vice President of Media
SK+G

Kim joined SK+G in 2004 and has over 20 years’ experience in advertising and media, working with a variety of recognizable brands from hospitality and gaming to entertainment and dining. Her broad experience in multiple disciplines within marketing gives her a unique perspective on media planning and buying.

Launching her career at Grey Entertainment and D’Arcy, Masius, Benton and Bowles, Inc, Kim worked on high-profile accounts including Warner Bros. Theatrical Pictures, Burger King and the California State Lottery. Upon relocating to Las Vegas in 2002, Kim was appointed Assistant Director of Advertising for the Bally’s and Paris casino-resorts where she helped guide their branding and tactical advertising campaigns.

As Vice President of Media at SK+G, Kim supervises all planning and buying for accounts such as the Vegas Golden Knights, Mount Airy Casino Resort, Gorsuch, Hakkasan Los Cabos and Christophe Harbour, which includes creating and executing multi-media plans for multiple media markets. She is also focused on expanding the use of digital media by SK+G’s Clients. A graduate of Loyola Marymount University in Los Angeles, California, Kim has a bachelor’s degree in business administration and marketing.