Sarah helps clients meld data science and human behavior to grow revenue and increase profit. She was selected as part of Raving’s Database Analytics team for her exceptional analytical, quantitative and problem-solving skills and deep experience in data driven marketing. As an award-winning leader, her keen ability for leveraging marketing mediums to yield optimum ROI has earned her the reputation for turning struggling companies and marketing programs around quickly by leveraging analytics.
Sarah has constructed RFM models, consumer evaluation formulas and other mathematical database assessments for a multitude of organizations. Sarah is an established expert in the gaming, hospitality and food and beverage and entertainment industries.
Some of Sarah’s successes include boosting analytics marketing revenue up to 57% with profit margins of 49% via aggressive turn- around strategies for casinos in substandard market positions. A previous consumer analytics marketing executive at Caesar’s Entertainment and Marriott International, she also brings experience from the MGM Resorts International and the Silverton. She has worked with both commercial and tribal properties, including Sky City Casino, Sky City Cultural Center and Clear Water Casino. Sarah is a current MBA candidate at Denver University and holds a degree in marketing from the University of Nevada, Las Vegas.