Host Development Conference

JULY 16-17 | 2018

CAESARS PALACE LAS VEGAS

Produced by Casino Journal

Host Development Conference Agenda

Monday, July 16

9:45 AM - 11:45 AM

Host Boot Camp Refresher

Steve Browne, Senior Raving Partner, Player Development & Guest Service

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11:45 AM - 1:00 PM
Lunch on your own

 



1:00 PM - 1:45 PM

Your Conference, Your Peers, Your Learning

Steve Browne, Senior Raving Partner, Player Development & Guest Service
Deana Scott, Raving CEO

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1:45 PM - 2:00 PM
Networking Break

 



2:00 PM - 2:45 PM

Protecting Your Hosts and Your Casino: Ethics in the 21st Century

Moderator: Janet Hawk, Raving Partner, Player Development and Marketing

Panelists:
Ryan Chrissis. Director of VIP Services, Rivers Casino Pittsburgh
Kevin Huddleston, CPA, CGMA, CFF, Strategic Raving Partner, Accounting and Auditing, and Partner, Finley & Cook
James Snead, Chief Financial Officer, Chukchansi Gold Resort & Casino

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2:45 PM - 3:00 PM
Networking Break

 


 

3:00 PM - 3:45 PM

Host Technology - What are the Tools Available to Aid Your Hosts in Effective Use of Time to Drive More ROI?

Moderator: Daniel Wood, Strategic Raving Partner, Phone Based Marketing Solutions and VP of Business Development at Engagex

Panelists:
Ryan Frohberg, Executive Director of Marketing, Casino Del Sol
Yvette Matt, Marketing Director, Coeur d’Alene Casino Resort Hotel

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3:45 PM - 4:00 PM
Networking Break

 


 

4:00 PM - 4:45 PM

Premium Casino Marketing: What You Don't Know About Attracting High Profile Guests

Casey Cohen, Chief Marketing Officer, The Hippodrome Casino, London

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4:45 PM - 6:00 PM

Group Project

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Selling a Full Basket of Benefits (With Rooms for Comps): Player Reinvestment Strategy for the Casino Host

Nicole Barker, Senior Raving Partner, Database & Loyalty Marketing

Player Development stands on the shoulders of your existing forms of reinvestment: points, direct mail, and your tiered card program. Is there room for comps? Learn which data and factors are often ignored or not factored into comping models. What should you consider when creating a comping strategy? What percentage of play should a host be comping and when is a comp not a good idea? How do you avoid hidden layered costs? Learn from the industry’s leading analyst on how to keep your re-investment profitable and on point.