Selling a Full Basket of Benefits (With Rooms for Comps): Player Reinvestment Strategy for the Casino Host
Nicole Barker, Senior Raving Partner, Database & Loyalty Marketing
Player Development stands on the shoulders of your existing forms of reinvestment: points, direct mail, and your tiered card program. Is there room for comps? Learn which data and factors are often ignored or not factored into comping models. What should you consider when creating a comping strategy? What percentage of play should a host be comping and when is a comp not a good idea? How do you avoid hidden layered costs? Learn from the industry’s leading analyst on how to keep your re-investment profitable and on point.