Bridging the Gap Between Hosts and the Database Person - Tips for Speaking the Same Language
One department has the data, and one department knows the players. Together we can make ideal comping and hosting decisions, but when communication is an issue or the two never meet, the players suffer. Analysts think hosts can’t be trusted with the data, and the hosts think the analysts are running off players by treating them like a number. High functioning properties have conquered this dilemma. In this world, hosts and analysists work to create reports that delight players and drive more revenue.
Moderator: Deana Scott, Raving CEO
Chad Eckhardt, Player Development Manager, Little Rivers Casino Resort
Mark Herring, Database Marketing Manager, Chukchansi Gold Resort & Casino
Jennifer Jones, Director of Casino Marketing, Rivers Casino Des Plaines