Host Development Conference

JULY 16-17 | 2018

CAESARS PALACE LAS VEGAS

Produced by Casino Journal

Host Development Conference Agenda

Monday, July 16

9:45 AM - 11:45 AM

Host Boot Camp Refresher

Steve Browne, Senior Raving Partner, Player Development & Guest Service

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11:45 AM - 1:00 PM
Lunch on your own

 



1:00 PM - 1:45 PM

Your Conference, Your Peers, Your Learning

Steve Browne, Senior Raving Partner, Player Development & Guest Service
Deana Scott, Raving CEO

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1:45 PM - 2:00 PM
Networking Break

 



2:00 PM - 2:45 PM

Protecting Your Hosts and Your Casino: Ethics in the 21st Century

Moderator: Janet Hawk, Raving Partner, Player Development and Marketing

Panelists:
Ryan Chrissis. Director of VIP Services, Rivers Casino Pittsburgh
Kevin Huddleston, CPA, CGMA, CFF, Strategic Raving Partner, Accounting and Auditing, and Partner, Finley & Cook
James Snead, Chief Financial Officer, Chukchansi Gold Resort & Casino

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2:45 PM - 3:00 PM
Networking Break

 


 

3:00 PM - 3:45 PM

Host Technology - What are the Tools Available to Aid Your Hosts in Effective Use of Time to Drive More ROI?

Moderator: Daniel Wood, Strategic Raving Partner, Phone Based Marketing Solutions and VP of Business Development at Engagex

Panelists:
Ryan Frohberg, Executive Director of Marketing, Casino Del Sol
Yvette Matt, Marketing Director, Coeur d’Alene Casino Resort Hotel

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3:45 PM - 4:00 PM
Networking Break

 


 

4:00 PM - 4:45 PM

Premium Casino Marketing: What You Don't Know About Attracting High Profile Guests

Casey Cohen, Chief Marketing Officer, The Hippodrome Casino, London

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4:45 PM - 6:00 PM

Group Project

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Tele-Selling for Success: Tools, Goal Setting and Strategy

Janet Hawk, Raving Partner, Player Development & Marketing

Daniel Wood, Strategic Raving Partner, Phone Based Marketing Solutions & VP of Business Development at Engagex

The telephone has been around for decades, but have we equipped our teams with a modern training program and the resources that they need to take advantage of this personal sales tool? And what goals are best met by using the phone, rather than email, text or print? We expect our hosts to make calls and many hosts receive their compensation around the number of calls made. But how do you determine if the call was successful? How many calls should you expect a host to make? Should there be a standard script? Are there regulations calling our own players? Finally, what skills and tools do you need to create a successful tele-selling program?