Host Development Conference

JULY 16-17 | 2018


Produced by Casino Journal

Host Development Conference Agenda

Monday, July 16

9:45 AM - 11:45 AM

Host Boot Camp Refresher

Steve Browne, Senior Raving Partner, Player Development & Guest Service

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11:45 AM - 1:00 PM
Lunch on your own


1:00 PM - 1:45 PM

Your Conference, Your Peers, Your Learning

Steve Browne, Senior Raving Partner, Player Development & Guest Service
Deana Scott, Raving CEO

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1:45 PM - 2:00 PM
Networking Break


2:00 PM - 2:45 PM

Protecting Your Hosts and Your Casino: Ethics in the 21st Century

Moderator: Janet Hawk, Raving Partner, Player Development and Marketing

Ryan Chrissis. Director of VIP Services, Rivers Casino Pittsburgh
Kevin Huddleston, CPA, CGMA, CFF, Strategic Raving Partner, Accounting and Auditing, and Partner, Finley & Cook
James Snead, Chief Financial Officer, Chukchansi Gold Resort & Casino

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2:45 PM - 3:00 PM
Networking Break



3:00 PM - 3:45 PM

Host Technology - What are the Tools Available to Aid Your Hosts in Effective Use of Time to Drive More ROI?

Moderator: Daniel Wood, Strategic Raving Partner, Phone Based Marketing Solutions and VP of Business Development at Engagex

Ryan Frohberg, Executive Director of Marketing, Casino Del Sol
Yvette Matt, Marketing Director, Coeur d’Alene Casino Resort Hotel

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3:45 PM - 4:00 PM
Networking Break



4:00 PM - 4:45 PM

Premium Casino Marketing: What You Don't Know About Attracting High Profile Guests

Casey Cohen, Chief Marketing Officer, The Hippodrome Casino, London

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4:45 PM - 6:00 PM

Group Project

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Sales Techniques for Success No Matter What Industry You Are In

As more and more properties recognize their host team as a sales force rather than a service department, we must enter into a new training curriculum within our casino walls. Let’s talk up-selling, cross-selling and team-selling. And how about unprofitable guests, bad marriages, onboarding, sales pipelines, prospect lists, “blockers,” “coaches,” and churn? Heck, the process of “selling” has been around since ancient people started trading. So what techniques, no matter the industry, work for sustained relationships and profit?

Moderator: Amy Hergenrother, VP of Client Services, Raving

Panelist: Jim Zeiner, Retired General Manager of the Northern New England Business Unit, Ryder Transportation Services and Logistics