Casino Marketing & Technology Conference

JULY 17-19 | 2018

CAESARS PALACE LAS VEGAS

PRODUCED BY Casino Journal

Casino Marketing & Technology Conference Agenda

Tuesday, July 17

8:00 AM - 4:00 PM

Exhibitor Registration Open

 


3:00 PM - 7:00 PM

General Registration Open

 


5:00 PM - 7:00 PM

Expo Hall Open

 


5:00 PM - 7:00 PM

Casino Marketing & Technology Conference Welcome Reception

**Attendees of the Host Development Conference and the Mobile Experience & Engagement Training Workshop are invited to join the Casino Marketing & Technology Conference Welcome Reception

TECHNOLOGY - SEO Masterclass: Get Found. Delight. Convert.

Matthew Capala, Founder & Managing Director, Alphametic

In this session, a leading SEO-industry speaker, author and casino marketing executive, Matthew Capala from Alphametic, will share the latest search, local and content marketing techniques to take your online visibility to the next level. From choosing the right keywords and tools to actionable SEO strategies, you’ll leave this session with knowledge and actionable tips to maximize your visibility on Google, local directories, search engines and maps. Join Matthew for this dynamic masterclass to learn how successful casino brands leverage search marketing strategies to win big in highly competitive markets. You’ll take away powerful strategy nuggets to put your online business on an SEO fast-track you can implement right away, including:

  • Adapting to recent Google updates and positioning your strategy ahead of the evolving algorithm (and the competition)
  • Performing a quick, simple and action-oriented SEO audit to prioritize your strategies
  • Discover your SEO Quick Wins by removing the complex and focusing on speed and simplicity to reach desired outcomes - fast
  • Optimizing your local SEO performance, including Google My Business, Maps, and dozens of local citations, such as TripAdvisor or Yelp
  • Dominating Search Engine Result Pages by integrating organic and paid search strategies, such as Adwords, Bing and remarketing
  • Leveraging Google Analytics conversion goals and events to create gaming-persona conversion funnels