Casino Marketing & Technology Conference

JULY 17-19 | 2018

CAESARS PALACE LAS VEGAS

PRODUCED BY Casino Journal

Casino Marketing & Technology Conference Agenda

Tuesday, July 17

8:00 AM - 4:00 PM

Exhibitor Registration Open

 


3:00 PM - 7:00 PM

General Registration Open

 


5:00 PM - 7:00 PM

Expo Hall Open

 


5:00 PM - 7:00 PM

Casino Marketing & Technology Conference Welcome Reception

**Attendees of the Host Development Conference and the Mobile Experience & Engagement Training Workshop are invited to join the Casino Marketing & Technology Conference Welcome Reception

How Augmented Reality Will Change the Way You Market

Tim Huckaby, Founder / Chairman, InterKnowlogy, VSBLTY, XENOHolographic

The Impact of Augmented Reality (AR), Computer vision, Machine learning, and Artificial Intelligence (AI) will require the gaming industry to re-think engagement models.  AR and Computer vision provide a great opportunity for gaming technology professionals to enhance the overall user experience for Digital Natives and the “over 50s”.  In addition, computer vision solutions can also help in the augmentation of security solutions.

This demo-focused keynote will explain the components of AR and computer vision and demonstrate the use cases where AR and computer vision solutions are happening and what’s coming in the immediate future.  This keynote will also delve into the future of these technologies that will drive sophisticated marketing solutions in the gaming industry. With sophisticated software, demographic & emotional analysis and even facial recognition in loyalty scenarios we will have the capability to deliver targeted messaging, through interactive AR content, advertising and couponing.