TECHNOLOGY - Data Quality: How to Get it Right and Keep it Clean
Over the past 30 years we have evolved from large flat file databases to multi-dimensional views to Big Data and Artificial Intelligence, but in the beginning there was and still is the raw data. In order to get the best results, it all starts with capturing the correct information. Casinos handle huge lists of customers; if only 10% of your information is wrong you still end up hurting your reputation with thousands of real and potential customers. This session will focus on tips and tricks for collecting the right data and keeping it fresh, with an eye toward the basics: name, address, phone numbers, email addresses, and opt-in preferences.
Claudia Winkler, President, G.H. I. Solutions
Darrel Kammeyer, Executive Director, Customer Engagement, Wind Creek Hospitality
Jeff Werner, Sr. Manager Finanical Planning & Analysis, Chumash Casino Resort & Spa