Casino Marketing & Technology Conference

JULY 17-19 | 2018

CAESARS PALACE LAS VEGAS

PRODUCED BY Casino Journal

Casino Marketing & Technology Conference Agenda

Tuesday, July 17

8:00 AM - 4:00 PM

Exhibitor Registration Open

 


3:00 PM - 7:00 PM

General Registration Open

 


5:00 PM - 7:00 PM

Expo Hall Open

 


5:00 PM - 7:00 PM

Casino Marketing & Technology Conference Welcome Reception

**Attendees of the Host Development Conference and the Mobile Experience & Engagement Training Workshop are invited to join the Casino Marketing & Technology Conference Welcome Reception

TECHNOLOGY - Data Quality: How to Get it Right and Keep it Clean

Over the past 30 years we have evolved from large flat file databases to multi-dimensional views to Big Data and Artificial Intelligence, but in the beginning there was and still is the raw data. In order to get the best results, it all starts with capturing the correct information. Casinos handle huge lists of customers; if only 10% of your information is wrong you still end up hurting your reputation with thousands of real and potential customers. This session will focus on tips and tricks for collecting the right data and keeping it fresh, with an eye toward the basics: name, address, phone numbers, email addresses, and opt-in preferences.

Moderator:
Claudia Winkler, President, G.H. I. Solutions

Panelists:
Darrel Kammeyer, Executive Director, Customer Engagement, Wind Creek Hospitality
Jeff Werner, Sr. Manager Finanical Planning & Analysis, Chumash Casino Resort & Spa