MARKETING - 10 Things Your Players Are Trying to Tell You
Casino marketers make innumerable decisions that affect both the quality of player relationships and their on-site gaming experience. One firm that continually analyzes the impact of these decisions is Meczka Marketing Research Consulting (MMRC), which has conducted more than one million individual qualitative interviews in over 35 years of face-to-face exchanges with casino players. In this session, the firm’s President Mike Meczka will lead a discussion of ten key points that players emphasize when asked to share their views on the full range of their interactions with casinos. Hear feedback on every aspect of your property, your communications with customers and what they are looking for from you in return for their loyalty.
Michael Meczka, President, Meczka Marketing Research Consulting
Michael Ka'ahanui, Director of Marketing, Muckleshoot Indian Casino
Mary Loftness, Owner, Profitable Customers
Lennie Millette, Director of Casino Alliances, Caesars Entertainment