Casino Marketing & Technology Conference

JULY 17-19 | 2018

CAESARS PALACE LAS VEGAS

PRODUCED BY Casino Journal

Casino Marketing & Technology Conference Agenda

Tuesday, July 17

8:00 AM - 4:00 PM

Exhibitor Registration Open

 


3:00 PM - 7:00 PM

General Registration Open

 


5:00 PM - 7:00 PM

Expo Hall Open

 


5:00 PM - 7:00 PM

Casino Marketing & Technology Conference Welcome Reception

**Attendees of the Host Development Conference and the Mobile Experience & Engagement Training Workshop are invited to join the Casino Marketing & Technology Conference Welcome Reception

MARKETING - 10 Things Your Players Are Trying to Tell You

Casino marketers make innumerable decisions that affect both the quality of player relationships and their on-site gaming experience. One firm that continually analyzes the impact of these decisions is Meczka Marketing Research Consulting (MMRC), which has conducted more than one million individual qualitative interviews in over 35 years of face-to-face exchanges with casino players. In this session, the firm’s President Mike Meczka will lead a discussion of ten key points that players emphasize when asked to share their views on the full range of their interactions with casinos.  Hear feedback on every aspect of your property, your communications with customers and what they are looking for from you in return for their loyalty.

Moderator:
Michael Meczka, President, Meczka Marketing Research Consulting

Panelist:
Michael Ka'ahanui, Director of Marketing, Muckleshoot Indian Casino
Mary Loftness, Owner, Profitable Customers
Lennie Millette, Director of Casino Alliances, Caesars Entertainment