TECHNOLOGY - Social Media: How to Make Your Stories Awesome
Once upon a time, social media was the darling of marketers everywhere. It was free! It was fun! Eventually, some companies threw a reluctant budget bone to the efforts without much thought. But as everyone in our industry knows, those days are gone. Social is now the channel of choice for customers looking to engage with brands...and those customers have high expectations. In an encore of last year's successful social media session, we'll be tearing down competitive walls to uncover what makes your social media tick and connect with customers. Get ready to be social in this highly interactive session.
Julia Carcamo, President & Chief Brand Strategist, J Carcamo & Associates
Jerry Epstein, Chief Executive Officer, Engaged Nation
Darrel Kammeyer, Executive Director, Customer Engagement, Wind Creek Hospitality