Casino Marketing & Technology Conference

JULY 17-19 | 2018

CAESARS PALACE LAS VEGAS

PRODUCED BY Casino Journal

Casino Marketing & Technology Conference Agenda

Tuesday, July 17

8:00 AM - 4:00 PM

Exhibitor Registration Open

 


3:00 PM - 7:00 PM

General Registration Open

 


5:00 PM - 7:00 PM

Expo Hall Open

 


5:00 PM - 7:00 PM

Casino Marketing & Technology Conference Welcome Reception

**Attendees of the Host Development Conference and the Mobile Experience & Engagement Training Workshop are invited to join the Casino Marketing & Technology Conference Welcome Reception

MARKETING - Maintaining the Human Touch in a Technology Saturated Age

As more and more interactions that once required human interaction are automated, casinos are wrestling with the question of how to strike a balance between customer demand for ease, the potential to reduce costs and the need for useful face-to-face contact and all the opportunity that comes with it. In this session, we will discuss how operators can strike a balance between the ease of self-service while maintaining necessary access to personnel. What functions are customers demanding to be automated; where are human interactions still indispensable; and what role can technology play to actually help make customer-facing jobs more efficient without eliminating the personal touch?


Moderator:
Luigi Mastropietro, VP Relationship Marketing, Everi

Panelists:
Casey Cohen, Interim Chief Marketing Officer, Hippodrome Casino, London
Linda Gordon, Director of Gaming Client Development, SCA Gaming
Steve Neely, General Manager, Rolling Hills Casino