Casino Marketing & Technology Conference

JULY 17-19 | 2018


PRODUCED BY Casino Journal

Casino Marketing & Technology Conference Agenda

Tuesday, July 17

8:00 AM - 4:00 PM

Exhibitor Registration Open


3:00 PM - 7:00 PM

General Registration Open


5:00 PM - 7:00 PM

Expo Hall Open


5:00 PM - 7:00 PM

Casino Marketing & Technology Conference Welcome Reception

**Attendees of the Host Development Conference and the Mobile Experience & Engagement Training Workshop are invited to join the Casino Marketing & Technology Conference Welcome Reception

MARKETING - Maintaining the Human Touch in a Technology Saturated Age

As more and more interactions that once required human interaction are automated, casinos are wrestling with the question of how to strike a balance between customer demand for ease, the potential to reduce costs and the need for useful face-to-face contact and all the opportunity that comes with it. In this session, we will discuss how operators can strike a balance between the ease of self-service while maintaining necessary access to personnel. What functions are customers demanding to be automated; where are human interactions still indispensable; and what role can technology play to actually help make customer-facing jobs more efficient without eliminating the personal touch?

Luigi Mastropietro, VP Relationship Marketing, Everi

Casey Cohen, Chief Marketing Officer, Hippodrome Casino, London
Linda Gordon, Director of Gaming Client Development, SCA Gaming
Steve Neely, General Manager, Rolling Hills Casino