Casino Marketing & Technology Conference

JULY 17-19 | 2018


PRODUCED BY Casino Journal

Casino Marketing & Technology Conference Agenda

Tuesday, July 17

8:00 AM - 4:00 PM

Exhibitor Registration Open


3:00 PM - 7:00 PM

General Registration Open


5:00 PM - 7:00 PM

Expo Hall Open


5:00 PM - 7:00 PM

Casino Marketing & Technology Conference Welcome Reception

**Attendees of the Host Development Conference and the Mobile Experience & Engagement Training Workshop are invited to join the Casino Marketing & Technology Conference Welcome Reception

TECHNOLOGY - Custom Audience Campaigns: How to Make the Most of Facebook's Targeted Advertising Tool

William Crozer, Director of Content Marketing & Digital Strategy, Wide Awake

Most of your best players are also Facebook users, and when they’re on Facebook, they like to stay there. With more than 2 billion users globally, Facebook remains the largest and most widely used social media network. The chances are that not only are your best players on Facebook, but they're spending 35 minutes on average each day. Fortunately for marketers, Facebook’s Custom Audience tool offers an efficient and effective way to communicate with a specific audience to accomplish any number of business goals. Building campaign frequency and reach, communicating membership perks and re-engaging inactive players are just a few real-world ways to use Custom Audiences. In this how-to session, you will learn the ins-and-outs of using Custom Audiences on Facebook from creating and launching a campaign to recording the results.