MARKETING - Professional Development - Success Strategies for Casino Marketers
WANTED CASINO MARKETER: Immediate job opening for a professional casino marketer with leadership and motivational skills. Has a firm knowledge of future trends in and outside of the gaming industry. Is a pro-user of Excel, Power BI, slot, player tracking, and hotel systems. Can easily pull data and strategically analyze it. Has proven knowledge in sound reinvestment and free play strategy. Knows how to leverage direct mail, email and mobile marketing for ultimate guest response. Will play nicely with all departments and has solid experience in slots, hotel, and other operational departments. We’re looking for someone who can easily navigate changing political, union and employee disputes. Must be a creative genius for casino promotions. And although we can’t put it in writing, we’d really like someone who doesn’t have a family or other outside commitments, but we really do believe in work-life balance, really, we do!
Think we’re joking? The job description is a reality for many casino marketers these days, especially at smaller properties. The question is, what connections, education, and training do you personally need to take your next steps in the industry? Let’s face it, you can’t be an expert at everything, so where do you focus your personal growth and expertise? What key skills will get you the farthest in your career, no matter what your role? And how do you effectively grow key members of your team to help position yourself for the next level? Learn strategies from successful industry executives who love what they are doing and can tell you how they got there.
Deana Scott, Raving CEO
Michael Glauser, Senior Account Leader, Catalyst Marketing Company
Shannon Redmond, Vice President of Marketing, Rivers Casino Pittsburgh
Kelly Shaw, Vice President Systems Division – North America, Aristocrat