TECHNOLOGY - Reputation Management: Do You Really Know What Your Players Are Saying About You and How Are You Responding?
Justin Shank, Raving Partner, Social Gaming & Marketing
Today, our guests rely on social media and the internet to determine where to gamble, stay or dine. Savvy operators know how their business, their brand, and their sales are impacted by damaging ratings as well as positive reviews. A cohesive “reputation management” strategy must be a part of an organization’s regular brand maintenance instead of a reaction to attack. Is this strategy social media monitoring, public and guest relations, proactive online content management to suppress negative search results, or all the above? In this session, we’ll talk about how casinos can successfully engage with their guests and determine which tools and team members are needed. We’ll address how to solve problems before they damage your brand’s reputation and how to create a history of credible content that can create a cushion should your brand ever take a hard fall.