TECHNOLOGY - Best Practices in Email Marketing
This session with an All-Star panel will highlight why email still remains the most powerful marketing channel in the digital world and showcase how your property can generate tremendous ROI through the reach and reliability of email marketing. In a recent research study by MarketingSherpa, it was discovered that a majority of U.S. adults — 72% — prefer communication with companies to happen through email. Our panelists will outline techniques they are using with email to attract new customers, increase brand awareness and retain existing customers, and how they are relying more and more on email to cut back on rising direct mail costs.
Tino Magnatta, Co-Founder, GT Advertising
Lauren Westerfield, VP Marketing, Palms Casino Resort
Chris Jenner, VP Email and Digital Marketing, Caesars Entertainment
Mike Donovan, VP of Marketing and Hotel Operations, Lumiere Place Casino & Four Seasons Hotel St Louis