Casino Marketing & Technology Conference

JULY 17-19 | 2018

CAESARS PALACE LAS VEGAS

PRODUCED BY Casino Journal

Casino Marketing & Technology Conference Agenda

Tuesday, July 17

8:00 AM - 4:00 PM

Exhibitor Registration Open

 


3:00 PM - 7:00 PM

General Registration Open

 


5:00 PM - 7:00 PM

Expo Hall Open

 


5:00 PM - 7:00 PM

Casino Marketing & Technology Conference Welcome Reception

**Attendees of the Host Development Conference and the Mobile Experience & Engagement Training Workshop are invited to join the Casino Marketing & Technology Conference Welcome Reception

TECHNOLOGY - Best Practices in Email Marketing

This session with an All-Star panel will highlight why email still remains the most powerful marketing channel in the digital world and showcase how your property can generate tremendous ROI through the reach and reliability of email marketing. In a recent research study by MarketingSherpa, it was discovered that a majority of U.S. adults — 72% — prefer communication with companies to happen through email. Our panelists will outline techniques they are using with email to attract new customers, increase brand awareness and retain existing customers, and how they are relying more and more on email to cut back on rising direct mail costs.

Moderator:
Tino Magnatta, Co-Founder, GT Advertising

Panelists:
Mike Donovan, VP of Marketing and Hotel Operations, Lumiere Place Casino & Four Seasons Hotel St Louis
Chris Jenner, VP Email and Digital Marketing, Caesars Entertainment
Lauren Westerfield, VP Marketing, Palms Casino Resort

 

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