Opening Keynote: The Art of Failing Forward
Steve Neely, General Manager, Rolling Hills Casino
As casino marketers, you are faced with the challenge of finding new ways to build personal connections with a player base whose lives are being transformed by technology. Inevitably, that means investing in new technologies that don’t come with a roadmap for success. But, “failure is a price we achieve for success,” wrote John C. Maxwell, author of Failing Forward: Turning Mistakes Into Stepping Stones For Success. The reality is there will always be failures along the way, but the only alternative is stagnation. One marketer who hasn’t been afraid to fail forward is Steve Neely, GM at Rolling Hills Casino, who has learned the hard way how to carve out leadership positions in areas such as integrated promotional campaigns, mobile marketing and leveraging social gaming. In this opening keynote Neely will share his experiences working with team members to not only tolerate but to embrace the process of failing forward and what the payoffs can yield for casino marketers everywhere.