Founder and Managing Director
Matthew Capala is a leading search marketing industry expert, speaker, and author. As the Founder and Managing Director at Alphametic, he manages a team of SEO and SEM specialists to help his clients increase ROI from their online marketing efforts in competitive markets. He has extensive experience working with high-profile casino brands, including Resorts Casino Hotel in Atlantic City, ilani Resort in WA, Paragon Casino in LA, and Mohegan Sun in CT. His work and ideas have been featured on Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, and The Next Web. He is also the Founder of SearchDecoder SEO Training Institute, an industry-leading platform for actionable workshops, bootcamps and online education for businesses. He speaks regularly at marketing conferences, such as Internet Summit, Social Media Week, or Digital Summit, and is the author of the bestselling “SEO Like I’m 5.” Formerly Adj. Professor at NYU (’12-’14) in the field of digital marketing, Matthew has three business degrees, including a Marketing MBA.