Casino Marketing & Technology Conference

JULY 23-25 | 2019

CAESARS PALACE LAS VEGAS

PRODUCED BY Casino Journal

obrienToby O'Brien
Casino Marketing Consultant

Toby assists casinos in building strategies that engage employees, attract guests, and grow business. From 2015 to 2018, she offered independent consulting services as Senior Partner of Strategic Marketing for Raving Consulting. Updating her hands-on industry experience, Toby spent 2014 as the Director of Marketing for Spirit Mountain Casino in Oregon and 2013 as Chief Marketing Officer for 777 Gaming in Nevada. From 2001 through 2012, Toby served as VP of Marketing and Client Services for Raving Consulting Company, where she provided marketing expertise, mentoring and training for many commercial, Native American and government casinos throughout North America. Toby has written a book on creating a players club, written and edited a book on casino promotions and her articles have appeared frequently in industry publications.Toby spent seven years as the Marketing Director for Bronco Billy’s Casino in the highly competitive Cripple Creek, Colorado market. Prior to her gaming career, she served for 12 years in management and fund development with the March of Dimes Birth Defects Foundation in New York and Colorado. She has a BS Degree from the State University of New York at Oneonta.