CEO & Principal
A long-time business and community leader in Nevada, Valerie’s accomplishments in advertising, public relations and beyond have been widely recognized including being named Master Entrepreneur of the Year by the Business Report, Marketer of the Year by the American Marketing Association, Hall of Fame recipient from the Public Relations Society of America (Sierra Nevada Chapter), the Thomas C. Wilson Lifetime Achievement Award and was most recently named one of Las Vegas’ most influential women leaders by MyVegas Magazine. Valerie attributes much of her professional success to her extensive community involvement and has served as chairman of the board of many business, cultural and industry organizations. She also serves as a corporate director on the board of Employers Holdings Inc. (EIG on NYSE). After earning her Bachelor of Arts degree in journalism/advertising at the University of Nevada, Valerie began her marketing communications career at Dancer Fitzgerald Sample Advertising in San Francisco working with blue chip clients such as Toyota, Procter & Gamble and Budweiser. Valerie has been involved in strategic planning and brand strategy for many of our gaming and hospitality clients over the years, including Eldorado Resorts, River Spirit Casino, Buffalo Thunder Casino, FireKeepers Hotel Casino, Silver Legacy Resort Casino, Stratosphere Hotel Casino & Tower, Seminole Hard Rock Hotels and Casinos, Bally Technologies and Carnival Cruise Lines (Casino division). She is also particularly interested in and involved with social impact or cause-related marketing initiatives.