Casino Marketing & Technology Conference

July 17-19, 2018

Caesars Palace Las Vegas

Produced by Casino Journal

rorick

Shawn Rorick
Vice President of Ecommerce
Eldorado Resorts

Shawn Rorick, VP of Digital Marketing and Ecommerce for Eldorado Resorts has over 20 years’ experience in interactive marketing development, data acquisition, user experience and new media advertising. His past work with Cox Communications, MGM Resorts International, Wynn Resorts and Cirque du Soleil, applied data-driven insights to engage emerging channels and predict future audience behavior, being noted as responsible for “ushering Sin City advertising into the 21st century”. A graduate of Southern Illinois University with a double bachelor’s in Marketing and Applied Sciences Degrees in Technology, he also founded the Las Vegas Interactive Marketing Association, the Interactive Marketing Association Alliance.