Director of Marketing
Hard Rock Hotel & Casino Lake Tahoe
Alisa Mirabal is a gaming executive with over 16 years’ experience in the industry. Currently holding the role of Director of Marketing for the Hard Rock Hotel & Casino Lake Tahoe, she is aggressively growing the database, brand image and revenue through marketing efforts for this 2-year old property. Prior to relocating back to Lake Tahoe, Alisa spent years working in Las Vegas, Nevada; Reno, Nevada; Lake Tahoe, Nevada; and South Africa for industry greats such as Caesars Entertainment, Harrah’s Entertainment, Park Place Entertainment, Planet Hollywood directly. During her gaming tenure she additionally worked with over 50 casinos throughout the United States as the Vice President of Marketing for Marketing Results, a gaming marketing agency providing guidance on loyalty, database and analytical marketing efforts. Alisa holds an MBA in Marketing from University of Wisconsin, Whitewater and a BS in Business Administration, Gaming Manager Major from University of Nevada, Reno.