Casino Marketing & Technology Conference

July 17-19, 2018

Caesars Palace Las Vegas

Produced by Casino Journal

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Gaye Gullo
Consultant
Former CMO, Penn National Gaming

Gaye has had extensive experience as an executive in the gaming industry in both Marketing and Casino Operations. She is a recognized expert in Marketing Strategy, Planning and Research, CRM, Brand Marketing and Financial Analysis.

Gaye’s career in gaming began in 1984, as a Bus Greeter at the Tropicana in Atlantic City, NJ.

Gaye joined Harrah’s Entertainment in 1986 at Harrah’s at Trump Plaza as a Bus Program Supervisor. She then moved to Harrah’s Atlantic City, where she served as Marketing Operations Manager. She left Atlantic City in 1991 to open Foxwoods Casino and run Bus and Bingo Marketing Operations.

In late 1992, Gaye returned to Harrah’s Entertainment where she enjoyed a successful 15 year career during the gaming expansion boom. During her tenure she held successive positions in Marketing and Operations as Director of Marketing for Harrah’s Joliet (1992-1995); Corporate Vice President, Riverboat Division Marketing (1995-1997); SVP of Harrah’s Eastern Division Marketing (1998-2002); Assistant GM at Harrah’s Las Vegas and later Harrah’s and Harvey’s Lake Tahoe (2002-2004); SVP/ GM of Harrah’s Iowa Operations (2004-2006)

Gaye joined Mohegan Sun as VP of CRM (2007-2008). In 2008, she was recruited to join Penn National Gaming (2008-2015) where she served as the Chief Marketing Officer.

Gaye briefly attempted retired life in 2015 when she relocated to the greater Pittsburgh area with her husband McKay. In 2016 she formed her consulting practice, Gaye Gullo Consulting, LLC where she offers marketing expertise to businesses in the gaming, hospitality, and entertainment industries.