Chief Executive Officer
Aron Ezra is the CEO of OfferCraft, a software company that uses artificial intelligence and gamification to help companies attract new customers, improve spend per visit, and increase employee engagement. OfferCraft's patent-pending artificial intelligence tools allow offers, coupons and rewards to change themselves into something different if they're initially ignored. The company's approach to motivating people was inspired by behavioral economics, psychology, and decision-making science.
He was previously CEO of MacroView Labs, a mobile software startup that served the hospitality, gaming and entertainment markets. Aron grew MacroView from a tiny startup into a multimillion-dollar company with tens of millions of users. In 2011, he sold it to Bally Technologies (now Scientific Games). Aron then served as the Vice President of Mobile & Interactive at Bally for three years. Prior to that he was a Senior Vice President at Hill & Knowlton, and a Director at The Advisory Board Company. He is an industry thought leader and frequent guest speaker on a wide range of business, marketing, gaming and future technology topics. He also advises several startup companies across the country, and has been named a top gaming industry leader on multiple lists. Aron received his bachelor’s degree with honors from Princeton.