Senior Vice President of Marketing
Julia Carcamo is senior vice president of marketing for M Partners, a collaborative group doing breakthrough branding work around the world, with a specialty in casino branding, broadcast, brand activation and culinary design. Following a successful tenure at Caesars Entertainment where she developed the initial brand architecture for the company’s core brands, including Total Rewards, she answered the call from Steve Wynn to open his signature resort, Wynn Las Vegas. She was at the helm for the realignment of Isle of Capri’s house of brands, and successfully brought Lady Luck back to life and to market. She later built J Carcamo & Associates, a B2B and SMB brand marketing consultancy. She writes and speaks on a variety of marketing topics.
Her marketing insights can be found at www.casinosbrandsandmore.com