Casino Marketing & Technology Conference

July 17-19, 2018

Caesars Palace Las Vegas

Produced by Casino Journal

2004: John Romero

John Romero is a renowned casino marketing consultant, writer and lecturer specializing in direct mail, direct response advertising, casino promotions and database building, and he is being honored with the very first Casino Marketing Lifetime Achievement Award for his invaluable contributions to the field. He spent 19 years as marketing director of the Sahara Las Vegas, and then formed his own Las Vegas advertising company. He is also a co-founder and principal owner in World Championship of Blackjack, Inc., which became International Gaming Promotions, Inc., and he also co-founded Player’s International, Inc.