Casino Marketing & Technology Conference

July 17-19, 2018

Caesars Palace Las Vegas

Produced by Casino Journal

2005: Jack Binion, Horseshoe Casinos

Growing up with the family-owned Binion’s Horseshoe, Jack Binion became one of the country’s most successful gaming operators by developing Horseshoe Casinos, with properties in Mississippi, Louisiana and Illinois. He is being honored for having the most powerful marketing strategy in the gaming industry today. Horseshoe Casinos are known for being places where “real gamblers” like to play; Binion understands it’s all about giving players a good gamble. In addition, he uses quality food as a real marketing tool, understands the value of employees and customer service, and he knows his customers.