2006: Bill Harrah, founder, Harrah’s Entertainment (posthumously)
Phil Satre, former Chief Executive Officer, Harrah’s Entertaiment
Both Bill Harrah and Phil Satre stand out as shining beacons for their lifetime of service around the powerful notions that customers and employees matter most, and that effective casino marketing can indeed be strategically scientific. From the early days of Bill Harrah walking his casino floor, building the first rudimentary player reward program and pioneering casino entertainment, to the modern day Phil Satre planting the seeds and framing the vision for the marketing wizardry that would catapult Harrah’s into the 21st century as an industry leader, these two gaming giants from different eras have changed the face of casino entertainment forever. They are being honored for their significant contributions to the casino marketing field and for their passion for their customers, their employees and their communities.