Casino Marketing & Technology Conference

July 17-19, 2018

Caesars Palace Las Vegas

Produced by Casino Journal

2008 Ginny Shanks, Senior Vice President of Brand Management, Harrah’s Entertainment, Inc.

In Shanks’ 25-year career at Harrah’s, she progressed from a junior executive with Harrah’s Reno’s in-house advertising agency (when Harrah’s operated four casinos) to the most senior corporate marketing executive responsible for maximizing value of Harrah’s key strategic brands (when Harrah’s operated 49 casinos). She was the key linchpin in Harrah’s transition from the original operations and service culture of Bill Harrah to the modern day international gaming company and marketing juggernaut.