2009: Lyle Berman, Chief Executive Officer, Lakes Entertainment
Berman was first a casino customer, as a world class poker player who now sits in the World Poker Hall of Fame. Then he was a casino company founder and CEO (twice) with Grand Casinos and Lakes Entertainment, Inc. Along the way he found time to help launch the World Poker Tour and become Chairman of the Board of PokerTek. Through it all, Berman has found success through an integrated marketing strategy that recognizes the importance of the three main constituencies of customers, employees, and communities. He is being honored for his vision, his formula and his results, which truly define his skill as the ultimate casino marketer.